ideation and iteration
I began branding the competition by exploring logo variations that would speak to the different schools within the college. Ultimately a refined version was created and submitted for use on various platforms.
To commemorate the fifty year anniversary of the College of Architecture and Urban Studies-1964 to 2014-a committee of faculty organized an Icon Competition for students, faculty, staff , and alumni of the college to submit design concepts that reflected the spirit and history of the college.
Under the guidance of Professor Mitzi Vernon, I conceptualized the design and executed the build for the CAUS 50th Anniversary Celebration Competition announcement web-site for the celebration. I also created a printed post card that was used concurrently with the site to promote the competition.
Photoshop
Illustrator
HTML
Branding
Website
Consulting
Photography
I began branding the competition by exploring logo variations that would speak to the different schools within the college. Ultimately a refined version was created and submitted for use on various platforms.
After creating the logotype I focused on designing a landing page that provided pertient information concerning the competition, reference images and information from previous CAUS celebrations, and links to all schools within the college. The main goal was to provide an elegant, easily navigated solution, free of the need to access multiple pages.
The final role I participated on with this project involved creating an announcement of the competion to send alumni of the college. A postcard was decided as the means of delivery and I created a few iterations before finalizing the design. The logo was combined with a mark comprised of 50 blocks, representing the 50 years of the college's existence.
