Blu Naturals is a startup company focused on health and beauty products sold exclusively online. Originally the line consisted of just two products -- Micellar Water and Lip Wax.

Working with the product creator I designed a branding and packaging system for the initial release of Blu Natural products. The packaging features an iconic pattern meant to act as a metaphor for falling water. The geometry and clarity of the icon was offset with a robust rounded logo type, helping to communicate the idea of cleanliness and elegance. A vibrant blue was selected as the main brand color of the packaging to give the product increased visibility in an online environment whilst communicating the refreshing nature that comes from the products. Warm greys were also used, designed to work alongside the primary brand color as well as providing contrast.